All of us have a connection with #Chennai - many of us speak Tamil. Some of us grew up in Chennai, have relatives and friends living there, or maybe we just visit on occasion for Deepavali or wedding shopping. Kollywood's influence is strong on our shores. The massive scale of the #ChennaiFloods is all over social media and the news - roads have caved in, some suburbs are practically underwater, and thousands upon thousands of people - young and old have been stranded with no access to food, water, shelter and essential medications. There is more rain predicted for Friday, which will likely worsen the situation.
So The Dishoom Team is pledging 10% of the revenue (not profit) from the sale of our Mini Rajinis to help those affected by the floods, at a grassroots level. Here's where you can go to find out more:
Chennai-ites, you guys are tougher than this. We're standing with you.